Wednesday, July 2, 2008

Tcho - New and Old melt together


San Francisco-based TCHO has built a factory capable of producing 4,000 metric tons of its own chocolate per year. The employee-owned firm was founded by Wired co-founder Louis Rossetto and chocolatier Timothy Childs, and it's rethinking the way chocolate is made, mirroring many of the processes and behaviors common in the online world. In its factory, TCHO combines recycled and refurbished legacy chocolate equipment with the latest process control, information and communications systems. The company's dark chocolate is created in limited-run, "beta editions" that are only available online and at its factory store. Continuous flavor development and customer feedback mean that varieties are constantly evolving, with new versions emerging as often as every 36 hours.

Via Trendspotting